Payments Views

Bank of America

Mobile Banking and Customer Satisfaction

Advertising Age picked Bank of America’s mobile banking efforts as one of the leaders in its Digital A-List 2009.

Rita Chang writes:

Underlying all of the marketer’s moves into mobile services and marketing is a key insight: Give people more control over their banking on their own terms, and you’ll win their loyalty.

How about you? Are you more satisfied with (and loyal to) your bank if it offers mobile banking?